May 2015
Beginner
240 pages
5h 33m
English
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CHAPTER 4
Building Your Business Case
Creating the Logical and Emotional Foundations of Your Argument
We’ve covered the crucial background information: persuasion fundamentals, decision making, and key aspects about your target. The next several chapters will cover what I call your “Persuasion Equation.” This is the combination of factors that will result in a rocket-fueled approach to you getting agreement.
Your Persuasion Equation is:
(A Great Business Case + Your Outstanding Credibility + Compelling Language) × Intelligent Process = Yes Success
In this chapter, we’ll focus on building your business case. This is a great way of performing your due diligence to ensure your persuasion priority makes good sense for you and your target. It’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.