May 2015
Beginner
240 pages
5h 33m
English
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CHAPTER 7
Persuasive Processes
A Five-Step Sequence to Yes
Now it’s time for some power calculations. Ready? Remember the Persuasion Equation, which I laid out for you in the Introduction? This is the combination of factors that will add up to your persuasion success. To recap:
(A Great Business Case + Your Outstanding Credibility + Compelling Language) × Intelligent Process = Yes Success
The last three chapters have, in essence, walked you through how to create a great business case, spit shine your credibility, and hone your power language skills. Now it’s time to master the persuasive process.
To do this, I’m going to reference another—albeit just slightly more famous—formula: Albert Einstein’s Theory of Relativity. Yes, that’s right: ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.