FOREWORD
I vividly remember a phone call in 1985, when a woman I didn’t know asked if I was Alan Weiss.
“Yes, I am,” I said.
“And do you own a Mercedes 450 SLC?” she asked.
“Yes, I do,” I admitted, expecting perhaps a factory recall advisory.
“Well, how would you like to own one of the very first car phones in New England?” she prompted.
“I’m free this afternoon,” I said, and I acquired a hard-wired handset, which was the first of the phones in every car I subsequently owned until the advent of cell phones.
I remember this so clearly because it was the last “cold call” purchase I ever made, and because it was so elegantly simple. Today, we’d call that series of questions and answers “consistency,” since it relies on a continuing affirmative ...
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