Book description
Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.
Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence.
Topics covered will include:
The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions
Finding a common ground and establishing a connection with your audience
Capturing their attention and keeping them interested
Putting yourself across convincingly
Getting things done through others
Identifying the type of person you're dealing with - and responding in an appropriate manner
Table of contents
- Cover
- Table of Contents
- Title Page
- Introduction
-
Part I: Preparing to Persuade and Influence
- Chapter 1: Laying the Groundwork for Persuasion and Influence
- Chapter 2: Finding Common Ground with Your Audience
- Chapter 3: Establishing an Emotional Connection
- Chapter 4: Putting Together a Compelling Case
- Chapter 5: Establishing Your Credibility
- Chapter 6: Exhibiting and Exercising Your Expertise
- Part II: Developing Your Persuasive and Influencing Skills
- Part III: Picking the Right Approach
- Part IV: Putting Persuasion and Influencing Skills into Practice
-
Part V: The Part of Tens
- Chapter 15: Ten Sure-Fire Ways to Influence Anyone
-
Chapter 16: Ten Ways to Persuade Electronically: Emails and Beyond
- Establishing Electronic Rapport
- Knowing What You Want to Say
- Getting the Subject Line Right
- Focusing on Your Reader
- Prompting Your Reader to Take Action
- Getting Your Spelling, Grammar and Spacing Right
- Including Good Links and Attachments
- Keeping in Touch with Lots of People
- Appealing to Emotions
- Remaining Respectful and Circumspect
- Chapter 17: Ten Ways to Persuade over the Phone
- Chapter 18: Ten Essential Instruments for Your Persuasion Toolkit
Product information
- Title: Persuasion & Influence For Dummies®
- Author(s):
- Release date: December 2011
- Publisher(s): For Dummies
- ISBN: 9780470747377
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