Chapter 1
Laying the Groundwork for Persuasion and Influence
In This Chapter
Understanding influence and persuasion
Being clear about what you want to achieve
Taking on successful behaviours and attitudes
Turning to others for inspiration
Regardless of how intuitive, experienced, powerful or educated you are, if you can’t build relationships with other people, if you can’t establish your credibility and demonstrate your trustworthiness, if you can’t convince others through your words and actions to follow your suggestions, you stand little chance of making a difference in your career or your life.
The relationship you have with yourself as well as your relationships with others serve as the foundation of all your life’s endeavours. Unless you are confined to a vacuum, the majority of your time is spent engaging with other people. You must work with other people in order to do anything and everything – including achieving satisfying, inspiring successes.
The days of ‘command and control’ ...
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