December 2011
Beginner
400 pages
10h 55m
English
Content preview from Persuasion & Influence For Dummies®
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Chapter 6
Exhibiting and Exercising Your Expertise
In This Chapter
Cultivating your capabilities
Proving your proficiency
Putting your know-how to work
Advising others
Becoming an expert in your field takes time, focus and determination. Whether you’re a brain surgeon who’s put in 12 or more years of formal training, a chief executive officer (CEO) of a global corporation who’s worked your way up from the shop floor, a superb cook, or a techie who in the past five years discovered the secrets of search engine optimisation, becoming an expert doesn’t happen in the blink of an eye.
No matter what your job or role in life, if you want to get ahead at work and enjoy others perceiving you as a persuasive and influential person, you’ve got to be – and have others see you as – an expert at what you do.
Experts influence decisions. Experts can persuade others to believe what they say and then follow their leads. Experts exert power. People who know their subject inside out, have proven themselves many times over and back up their claims with examples of success can rightly be classified ...
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