December 2011
Beginner
400 pages
10h 55m
English
Content preview from Persuasion & Influence For Dummies®
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Chapter 12
Appealing to Other People’s Drives, Needs and Desires
In This Chapter
Figuring out what matters to your listeners
Pushing emotional buttons
Having an open mind
Motivating others with goals
You must tap into what interests, excites or means something to other people if you hope to get them to do what you want. Lighting someone’s fire, revving a person’s engines and engaging your listeners at the level where they chomp at the bit to do your bidding is fundamental to success whether you’re at work, home or at play. Mind you, I’m not saying this prospect is easy. Just fundamental.
The adage ‘different strokes for different folks’ rings loud and clear when getting people to come on board with you. Although I do share a few reliable categories of motivation in this chapter, everyone is different, and you must do your own homework. Seek to know what drives someone to show up and do his best. Discover what he needs to convince him that your way is the best way. Dig deeper and uncover ...
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