Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

Endnotes

1. Antonio Damasio, “How the Brain Creates the Mind,” Scientific American12, 1 (2002): 4.

2. Brian Tracy, The 100 Absolutely Unbreakable Laws of Business Success(San Francisco: Berrett-Koehler Publishers, Inc., 2000), p. 19.

3. “The Road Best Traveled,” Success(March 1988), p. 28.

4. “Help Wanted,” Sales & Marketing Management(July 1998), p.14.

5. Napoleon Hill, Succeed and Grow Rich Through Persuasion(Greenwich, Conn.: Fawcett Crest, 1970), p. 27.

6. New York Times poll, September 2002.

7. Anthony Pratkanis and Elliot Aronson, Age of Propaganda: The Everyday Use and Abuse of Persuasion(New York: Freeman, 1992).

8. J. Maxwell and J. Dornan, Becoming a Person of Influence(Nashville: Dornan International, 1997), p. 47.

9. Small ...

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