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Persuasive Business Presentations by Gary L. May

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CHAPTER 5

Creating Visual Support

You have been there. You are in a conference room. A project team is reporting. They have PowerPoint slides, lots of slides with lots of words on each slide. The slides are like giant note cards, and each speaker can-not resist turning his body toward the screen, reading the words, and talking to the slides. There are charts and graphs, too—loaded with colored lines and bars with tiny legends that you have to turn your head sideways to interpret. While you are trying to figure out which region is the orange line (the one with the steepest decline), you are not listening to the speaker. Your attention begins to wander, and you are feeling slightly annoyed. Afterwards, you hear the jokes from members of the audience, ...

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