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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts by Tom Sant

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Let’s Get Personal

I love books. Always have. They’re a source of entertainment, information, wisdom, solace, and more. If I’m feeling down, getting my hands on a new book lifts my spirits immediately.

Now I’m lucky enough to live just a few blocks from a wonderful bookstore. In fact, if I stroll up to the end of my street, cut through a lovely neighborhood park, and walk a couple more blocks through the nice, old neighborhood where I live, I arrive at the front door of a store that Publisher’s Weekly named “the best bookstore in America.”

It’s a beautiful place. As you enter, there’s a fireplace with comfortable chairs and leather couches to the right. There’s a gourmet restaurant to the left where the chef makes dishes from a featured cookbook ...

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