3.

The win win win of negotiating

In this chapter you will learn:

  • Negotiating is fundamental to your success in selling, influencing and handling difficult situations.
  • A win win win situation is a win for me, a win for the other side and a win for the business relationship.
  • When things get difficult, step aside from the issue for short while.
  • To solve difficult negotiations, you sometimes need to be creative.

Introduction

The word negotiating sits in the middle of a number of disciplines.

Figure 3.1

Figure 3.1

These disciplines are important to get a successful negotiated outcome, negotiated deal or negotiated result. It does not matter what ...

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