Persuasive Writing

Appendix 7 The seven-step concise writing process – worked example

Let’s look at a real-world example from the first section of a grant for research funding. Note this was for a European programme with a high likelihood of a non-UK evaluator. This is important in terms of language choice. Whilst there is nothing fundamentally wrong with this extract, it does feel very long-winded and doesn’t ‘flow’ as a story. Here’s the original text:

Increased knowledge about consequences from water pollution and public desire for better quality water has prompted implementation of much stricter regulations by expanding scope of regulated contaminants and lowering their maximum contaminant levels (MCLs). Water resources available per each human being are ...