CHAPTER ONE
The Futures Already Around Us
IN FIVE IMPORTANT AREAS the 1990s will bring far-reaching changes in the social and economic environment, and in the strategies, structure and management of business.
For a start, the world economy will be quite different from what businessmen, politicians and economists still take for granted. The trend toward reciprocity as a central principle of international economic integration has by now become well-nigh irreversible, whether one likes it or not (and I don’t).
Economic relations will increasingly be between trading blocks rather than between countries. Indeed an East Asian block loosely organized ...
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