CHAPTER SEVEN

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Europe in the 1990s: Strategies for Survival

FOR EUROPEAN BUSINESSMEN the question is no longer: Will there be a true European Common Market? It is: What do we do today to prosper in the Europe of 1993?

The Common Market governments have pledged themselves to abolish the barriers to the intra-European flow of people, money, goods and services by the end of 1992. If they live up to these commitments, Europe will have fewer internal barriers than there are in the U.S., considering all our state and city regulations.

But do the European governments really mean it? Is it pure coincidence, for instance, that the French discovered drug ...

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