CHAPTER FOURTEEN
The Mystique of the Business Leader
WHAT EXPLAINS THE TREMENDOUS interest in business ethics—in the media, in business schools, in business itself? It’s not because there has been any sharp change in the behavior of business people. What has happened is that the behavior of business and business people has acquired a different meaning in the industrialized world. It suddenly matters.
Both the heads of large corporations and the few “tycoons” have come to be seen as society’s leaders. And leaders are expected to set an example. They are not supposed to behave as we know that we behave. They are expected to behave as we know that ...
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