CHAPTER TWENTY-FIVE

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Manage by Walking Around—Outside!

EVERYONE KNOWS HOW FAST technology is changing. Everyone knows about markets becoming global and about shifts in the work force and in demographics. But few people pay attention to changing distributive channels. Yet, how goods and services get to customers and where customers buy are changing fully as fast as technology, markets, and demography. And they are changing fast all over the world.

The bulk of consumer electronics—radios, TVs, VCRs, calculators—were sold in Britain 15 years ago by thousands of independent, locally owned “mom-and-pop” shops. Today the bulk of these goods is sold by ...

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