CHAPTER THIRTY-ONE
The No-Growth Enterprise
EVERY COMPANY I KNOW STILL proclaims “10 percent growth a year” as its objective. But many, in a great many industries, are quite unlikely to grow in the next few years, no matter how well the economy is doing. At the best they will grow no faster than population, that is, very slowly. This will not only hold true for businesses. It applies even more to nonbusinesses such as schools, universities, and hospitals. Yet few executives today have ever managed a no-growth organization.
The most important requirement is to maintain, and indeed to improve, the quality of the human resource, and especially the ...
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