CHAPTER THIRTY-FIVE
Social Needs and Business Opportunities
IN THE EARLY YEARS of this century, two Americans, independently and, in all probability, without knowing of each other, were among the first businessmen to initiate major community reforms. Andrew Carnegie preached and financed the free public library. Julius Rosenwald fathered the county farm agent system and adopted the infant 4-H Clubs. Carnegie was already retired from business as one of the world’s richest men. Rosenwald, who had recently bought a near-bankrupt mail-order firm called Sears, Roebuck and Company, was only beginning to build both his business and his fortune. Both ...
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