CHAPTER TWELVE
The Power and Purpose of Objectives
ONE COMPANY IN THE Western world can be compared with Sears, Roebuck: Marks & Spencer. It might even be slightly ahead in growth of sales and profits over a long period of years.
Like Sears, Marks & Spencer is a chain retailer. It opened its first penny bazaar in 1884, or just about the time Richard Sears made his first mail-order offer of cheap but reliable watches to the Midwestern farmer. By 1915 the company was building variety stores. It has been growing fast ever since. Its most spectacular growth period, however, was the ten years between 1963 and 1972—a period in Britain’s economic history ...
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