DEFINITIONS OF KEY TERMS

Accountability Responsibility for results.

Accounting The system of keeping records of financial transactions and of summarizing these data in appropriate reports for management, financial institutions, or government agencies.

Administer To manage, especially in a setting that emphasizes the application of fixed procedures and minimal environmental turbulence.

Administrators Persons who administer. Also a title used for some managerial positions such as the administration of a hospital.

Advertising and promotion specialist A person well-versed in the cost and appropriateness of different modes of advertising and promoting a product or service and thereby able to advise on the best means to use in generating interest in ...

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