Chapter 10. Exploiting Multimedia and Games

Considering the multimedia orientation the Internet is taking, everyone’s use of multimedia will only increase in the future. Everyone seems to be embracing multimedia in a big way. Even Microsoft has a multimedia-specific Web site (http://windowsmedia.com/mg/home.asp) that we’ll visit later in this chapter. Multimedia on the Internet includes not only visual effects, but also audio effects. I regularly get cards from Blue Mountain (http://www.bluemountain.com/) that include a combination of animated effects and audio. In fact, some stores such as CD-Now (http://www.cdnow.com/) are using this new method of getting you to buy both CDs and videos.

Another sales technique is to use multimedia for testimonials. ...

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