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Pharma Marketing Management by Pearson
book

Pharma Marketing Management by Pearson

by Vinita Srivastava, Jugal Kishore
May 2024
Intermediate to advanced content levelIntermediate to advanced
208 pages
4h 55m
English
Pearson India
Content preview from Pharma Marketing Management by Pearson
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UNIT 4

Pharmaceutical Marketing Channels

INTRODUCTION

Pharmaceutical marketing channels ensure the distribution of medicines and devices from the manufacturer to wholesalers, retailers and then to the end customer. These channels help in ensuring product availability, act as a differentiation tool, enhance speed and efficiency in moving the product through the value chain. Figure 4.1 demonstrates that the central warehouse, wholesaler, distributor and regional distributor mediate the flow of products from the manufacturer to the end consumer. Customers receiving vaccines, medicines or a medical device may have no idea of the enormous effort ...

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Publisher Resources

ISBN: 9789361595035