Chapter 2. Stills + Audio + Video

The power of the spoken word overlaying your imagery has become evident as you tested the waters of Fusion. On it's own, audio is a strong way to enhance your still photographs, but it lacks something in the delivery. Hearing the emotion and seeing it in your photos is only one part of a larger equation that includes video of those moments.

Adding Video to Stills + Audio

You have taken the first step and discovered that adding real-time audio to the images from a wedding day has incredible impact on your clients. It breathes new life into the now typical slideshows we see from every wedding, and it gives your clients the gift of language that grows in value over time. Adding audio hasn't been too difficult, and you haven't had to compromise your still coverage at all, to add audio.

Adding video to your stills is a little more complicated than simply adding audio, but, done right, is an invaluable extension to your product line up. Consider it this way: Simply adding audio to your slideshow is great, but it doesn't connect the moments in an actual sense. Video, on the other hand, is a literal medium, giving the viewer a real-time glimpse of the moment. It breathes life into the nuances of each moment – the moments your viewers want to remember always. And it delivers the audio, the gift of language as well as the accompanying ambient sounds, in a way that ties everything together perfectly.

Video, as a storytelling medium, is different, yet complimentary ...

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