CHAPTER 1Basic Photographic Principles for Communication Photographers
Still photograph or video. Professional digital camera or camera phone. Regardless of the format or device used, a photographer’s goal is to create a visual message that will most effectively communicate with a viewer. Compared to camera phones, professional and high-end consumer equipment provide the photographer with many more options for controlling the look of a photograph, but regardless of the equipment there are some basic photographic practices that will result in photographs that are more pleasing to look at and that communicate ideas well. This chapter starts with guidelines for arranging elements within the picture that can be applied when ...
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