It’s All About the Content
xi
Introduction
It’s All About the Content
Don’t let the ease of creation give you the
wrong impression, though. A poorly designed
slide show will still leave your viewers wish-
ing they were doing anything other than
watching a show where you decided to use
everything ProShow has to o er just because
you could. In addition, you don’t want to end
up with a distracting assortment of images
and e ects that don’t bring all the elements
together e ectively, leaving your audience
wondering exactly what it was they were
supposed to be seeing.  e more care you put
into selecting your images and choosing the
appropriate transitions and music, the more
compelling your show will be.
Before you begin assembling your content,
you should consider who your audience is
and plan the show around who will be watch-
ing it. Some shows are meant to be seen and
appreciated by family members only—little
Junior growing up, for instance. Others,
such as a show featuring a particular event
or place, might be seen by countless people
around the world, thanks to the Internet and
Web sites such as YouTube.
For a family show, or any show tailored to a
more general audience, youll want to focus
on images that tell a story and move at a com-
fortable pace to keep viewer interest high. For
a show designed for a more technical audi-
ence—for example, a show on  owers that
would be seen by a horticulture club—youll
want to slow things down and concentrate
on the elements you’re trying to teach. One
good example is a show on the evolution of a
particular type of plant. You might start with
an overview of the plant species and some
sample images, and then go into a detailed
show with slides illustrating the di erent
phases of the plant—details perhaps boring
to someone who isn’t technically inclined
toward the subject but fascinating
to the group who will be viewing this.
It’s All About the Content
xii
Introduction
Ill cover how to add content to your show
in Chapter 2, but it’s not too early to start
thinking about what you want to present.
If youre at all like most digital photogra-
phers, you have thousands of images from
which to choose.  at doesn’t make them
all worth adding to a show, though! Give
careful consideration to not only what goes
into your show but also how you present it to
your viewers. A good show will always have
a logical start and  nish. Your start should
set the viewers up for what theyll be seeing.
Often, this takes the shape of a title slide with
text and perhaps a background image.  e
main portion of the show should be grouped
into similar categories of imagery, whether
the organization is based on a timeline or on
subject matter. Finally, the show shouldn’t
conclude with just an abrupt stop to the
music and images but rather should gradu-
ally wind down, leaving your viewers feeling
that they’ve seen it all, yet wanting more.
To view a couple of examples of shows that
follow these guidelines, check out the com-
panion Web site, www.proshowbook.com,
and click the Chapter 1 button.  e examples
will give you a taste for the types of shows
that are possible with this amazing program.

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