Two. Planning Your Creative Workflow
A popular book on building a business, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber (HarperCollins, 1995), defines three areas of importance in any business. One is the actual production of the product. The second is sales and marketing. The third is the management of the business. As a creative, you are very skilled at producing your wares, and you enjoy the process. Your passion and pleasure are evident in the presentation of your products to your consumers. But do you manage your process and business efficiently? It is essential to define your goals ...
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