For a large majority of portrait photographers, the idea of creating a photography business stems from a passion for taking pictures of people. But how do you get started photographing families? How do you turn a hobby into a business? Or if establishing a business doesn’t appeal to you, how do you take the passion you have for taking pictures and create beautiful, timeless memories for future generations of your family?
In this chapter, I discuss how to get started taking family portraits. First you need to determine what style of portrait photography appeals to you most, and then you need to look at the type of equipment you will need to get started.
The first thing to think about before you start to photograph families is the style of portraits that appeals to you and to the clientele you want to work with the most. Are you more of a traditionalist or a candid photojournalistic photographer? Often both styles can be blended together. You can also market different styles of family portraits to a different demographic of clients. I have found that the style also can be dictated by the age of the family. Young parents with young children often request a more candid style of portraits than families with older children and grandchildren, who often prefer a more traditional style of portraits.
It’s fairly ...