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Photographing Men: Posing, Lighting, and Shooting Techniques for Portrait and Fashion Photography, First Edition by Jeff Rojas

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Chapter 10. Introduction to Lighting Men

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In this book, I explain the difference between photographing portraits, commercial photographs, and fashion photographs because they have some distinct differences. That doesn’t mean that you can’t combine elements of each to create unique images. In fact, I often use techniques from my fashion photography with my private portrait clients. Most of the men’s styling information provided in this book is a result of my experience as a fashion photographer.

Portraits primarily focus on your subject (FIGURE 10.1). Commercial photographs highlight a product, a service, or a story. Fashion photographs sell clothing ...

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