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Photographing Men: Posing, Lighting, and Shooting Techniques for Portrait and Fashion Photography, First Edition by Jeff Rojas

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Chapter 12. Commercial Photography

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Commercial photography is photography that sells products, places, or services to an audience. When you’re shooting commercial, you’re selling something with your images. Your sole focus as a commercial photographer should be to make the audience feel like they couldn’t live without what you’re trying to sell. If you’re selling golf clubs, for example, your audience should feel like they couldn’t play a better game without them. If you’re selling running sneakers, your audience should feel like they could run faster and longer with that product.

Understanding body language also plays an important part in this ...

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