CHAPTER 12

Commercial Photography

Commercial photography is photography that sells products or services to a specific audience. While that may sound rudimentary, it’s what you’ll want to remember on set, because it’s the first thing you should be considering when photographing anyone for a commercial image. Your only focus as a commercial photographer should be to sell that product or service and make your audience feel as if they could NEVER live without it. For example, if you’re photographing a commercial hair campaign, your focus should be to accentuate the hair and less so the subject. It doesn’t mean that you want your subject to look terrible. It’s simply that you’re trying to showcase the hair and make the audience want to use the products ...

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