Photographing Women

CHAPTER 13

Fashion Photography

Let’s begin this chapter by revisiting one important tip: fashion lighting will focus on the attire in an image. Your job as a photographer is to navigate the audience’s attention to whatever subject matter you’re trying to showcase. For example, if you were photographing a fashion campaign for high heels, you would probably want to highlight the heels in the image. While that sounds really basic, sometimes photographers forget that simple concept. You’ll see photographers who want to break into the fashion industry focusing more on the subject and not on accentuating the clothing, and that’s absolutely counterproductive. Obviously, this rule can be broken, but I’d recommend sticking to it until you can master navigating ...