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Photography Careers by Mark Jenkinson

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Chapter 6

TAKING THE NEXT STEPS BECOMING A PHOTOGRAPHER

Running a Business

The first hurdle for most artists in running a business is to generate enthusiasm for running a business. For most of us it just sounds boring and we haven’t been trained for it. It seems mysterious.

The key to finding business interesting is to treat your business as a creative activity. Don’t look at it as “business”; look at it as an extension of your creative life. Being in business means meeting new and interesting people, building a brand, getting challenging creative assignments that broaden your horizons. It’s an opportunity to travel, or fill your studio with employees that you like spending time with. It’s working with the top art directors and photo editors. ...

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