Chapter 11


Zarah Ellis

Visual Literacy

A photograph, whether it appears in an advertisement, a newspaper or in a family album, is often regarded as an accurate and truthful record of real life. Sayings such as ‘seeing is believing’ and ‘the camera never lies’ re in force these beliefs. In this study guide you will learn that the information we see in pho to graphs is often carefully selected by the photographer or by the editor so that what we believe we’re seeing is usually what some body else would like us to see.

By changing or selecting the information we can change the message. The concepts of time, motion and form that exist in the real ...

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