Trade shows.

Q: WHAT ARE YOUR THOUGHTS ON PHOTOGRAPHY ORGANIZATIONS AND TRADE SHOWS? ARE THEY A GOOD RESOURCE? SHOULD I BECOME A MEMBER OF ONE OR ALL OF THEM? ARE THEIR BIG TRADE SHOWS WORTH GOING TO?

A: Photography organizations like Professional Photographers of America (PPA), American Photographic Arts (APA), American Society of Media Photographers (ASMP), Wedding and Portrait Photographers International (WPPI), and the like offer some great resources for emerging and established photographers. They typically concentrate on one or two genres of the photo industry, and you join the one most in line with the type of work that you are doing, or trying to do. PPA is very family- and senior-portrait driven, with a healthy amount of weddings. WPPI ...

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