Logos. To pay or not to pay.

Q: WHEN IT COMES TO LOGO AND BRANDING, DO YOU RECOMMEND TO GET IT DONE PROFESSIONALLY OR JUST CREATE SOMETHING SIMPLE YOURSELF? HOW MUCH SHOULD BE INVESTED IN THIS FOR SOMEONE WHO’S STARTING OUT IN PHOTOGRAPHY?

A: When you get started you’ll probably do it on your own at first, and it’s probably going to suck unless you are a talented graphic designer. As soon as you can afford to hire someone, do so, but you’ll probably have to live with your own work for a few years.

As you are starting, your craft is more important than your brand. Work on your craft. You don’t have a brand yet. You have no idea what your brand is at the start. Even if your “brand” is “you,” you still have a lot of growing to do. You also don’t ...

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