Genre jumping.

Q: I WANT TO MAKE THE JUMP FROM JUST WEDDINGS TO SHOOTING MORE EDITORIALS FOR MAGAZINES AND, HOPEFULLY ONE DAY, CAMPAIGNS FOR COMPANIES. I HAVE A FEW FRIENDS WHO DO THIS AND THEY TOLD ME IT’S JUST ABOUT DOING THE PROJECTS ON MY OWN AND THEN BEING IN THE RIGHT PLACE AT THE RIGHT TIME TO GET OPPORTUNITIES. I’VE BEEN FRUSTRATED FEELING LIKE NO ONE WILL GIVE ME A CHANCE. HOW DO I GET MY FOOT IN THE DOOR? DO I PITCH MYSELF TO REPRESENTATION? DO THEY FIND ME? DO I WAIT? I’M FEELING A BIT LOST.

A: Your friends are pretty much correct. If you want to move from one type of photography into another type of photography, then you are most likely going to have to shoot a whole new body of work. Weddings aren’t going to translate to editorial ...

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