This is a type effect made popular by EA Sports in the titles for their video games. It stands alone as just a great beveled metallic effect, but EA Sports takes it one better by combining it with a 3D perspective effect that really makes it unique. Here's how to create a similar effect.
Quick Tip: Layer Effects and Global Light
When you use the Layer Effects Drop Shadow to apply a shadow to a layer, Photoshop notes the angle of that shadow, and it makes every shadow on every layer go in that exact same angle. This feature is called Global Light, and by tying all your light sources together, you can adjust the position of this Global Light source on any layer, and all the other shadows will automatically follow suit. ...