Chapter 3. That Was No Accident, It Was By Design

Design FX

No matter what you do in Photoshop you are a designer. Whether you are a photographer, artist, or even a retoucher, you are ultimately designing something that started in your mind or in your camera. Design is defined as purpose or intention. Combine that with a little experimentation and you have the recipe for Photoshop magic. This chapter is about getting creative with design effects in Photoshop—how to get the most out of what Photoshop has to offer to achieve something new that no one has seen before. Remember to take what you learn and change it or add something to it to make it your own. Don’t just learn it, own it!

Branding a Brand

This technique largely grew out of frustration ...

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