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SOME WORDS ON WORDS, LOGOS, AND SYMBOLS

Proper use of type is crucial in designing effective graphics for video. Designing motion graphics (or even graphics that must be keyed over a moving source) is an extremely challenging task. It becomes necessary to balance legibility with style, fitting enough information on the screen, but not crowding it. Despite the importance of good typography, this is one of the weakest areas of the video industry. Chances are you’ve never taken a class just on typography; this chapter will give you a crash course.

The right font helps set the mood for your piece. The Bawdy font family was chosen for its energy.

Vector Type

The key to Photoshop’s flexibility is its use of vector-based type. Vectors are mathematically ...

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