Chapter 14. Running an E-commerce Site
This chapter introduces some of the issues involved in specifying, designing, building, and maintaining an e-commerce site effectively. We examine the plan, possible risks, and some ways to make a website pay its own way.
Key topics you learn in this chapter include
Deciding what you want to achieve with your e-commerce site
Considering the types of commercial websites
Understanding risks and threats
Deciding on a strategy
Deciding What You Want to Achieve
Before spending too much time worrying about the implementation details of your website, you should have firm goals in mind and a reasonably detailed plan leading to those goals.
In this book, we make the assumption that you are building a commercial website. Presumably, ...