Chapter 14. Running an E-commerce Site

This chapter introduces some of the issues involved in specifying, designing, building, and maintaining an e-commerce site effectively. We examine the plan, possible risks, and some ways to make a website pay its own way.

Key topics you learn in this chapter include

  • Deciding what you want to achieve with your e-commerce site

  • Considering the types of commercial websites

  • Understanding risks and threats

  • Deciding on a strategy

Deciding What You Want to Achieve

Before spending too much time worrying about the implementation details of your website, you should have firm goals in mind and a reasonably detailed plan leading to those goals.

In this book, we make the assumption that you are building a commercial website. Presumably, ...

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