6.5. Using .htaccess to Create Friendly URLs
When building applications for the web, it's important to look at some of the marketing tricks involved in getting a site noticed. There are full courses dedicated to web site marketing, but every developer should know a little bit about how sites get noticed on the web.
One of the most widely discussed areas of web site marketing is search engine optimization, or SEO. This is the practice of maximizing the value of a web site in the eyes of search engines like Google and Yahoo! by placing key words in important areas of the site.
One of the most important areas of any site is the URL itself. For instance, a web site selling t-shirts with rubber ducks on them would want locate its products page at ...
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