2.23. Risk Management
Each day, business owners and managers take risks; some of the most successful businesses in existence today are the result of someone moving ahead in spite of an uncertain outcome. In some ways, business is all about taking risks of one kind or another. Some risks have positive results (Steve Jobs took a risk when he returned to lead Apple Computer after several years of absence and reinvented the Mac). Other risks have the potential to threaten not only business results but lives (a tire manufacturer that cuts corners during the production process resulting in deaths when the tires fail at high speed on a freeway).
Businesses can choose to manage risk on an ad hoc basis, dealing with issues in a reactive way, sometimes ...
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