Pick Up The Phone and Sell

CHAPTER 19ALWAYS LEAVE A VOICEMAIL: SIMPLE SCRIPTS TO GET YOUR CALLS RETURNED

If you make a lot of calls, you'll get a lot of voicemail.

In fact, one of the most frequent questions I get is, should I leave a message?

Not long ago, in the middle of the pandemic, I ran an interesting poll on LinkedIn about this.

The question I asked was, “Should salespeople leave voicemails on their sales calls?”

The poll was open for 24 hours and had nearly 10,000 views and 663 responses.

Nearly 70% voted yes. Which means 207 salespeople said, no, don't leave a message.

Presumably, this means that they do not leave messages when calling.

I find this fascinating.

If you don't leave a voicemail, how will people know you even called?

How will they know you tried?

How will people know you care?

How will people know you can help them?

How will they know you want to help them?

They won't, if you don't leave a message.

They can't know.

Because even though you made the effort, they cannot experience it.

If you don't leave a message, it's like you did nothing.

When you don't leave messages, your customers simply experience silence.

They don't know you're trying to help them, even though you are.

They can't buy from you, even if they want to.

Don't put people who need your help in this position.

Don't put yourself in this position.

You don't deserve it.

And your customer doesn't deserve the silence.

They deserve your help.

They deserve to know you tried to help them.

Leave a message.

The answer is yes. ...