13. Contrasts

MANY INDUSTRIES commonly add contrasting elements to their products because people respond positively to contrasts. Consider the menu at a fine restaurant; it’s full of contrasting flavors and textures. Sweet and sour has been a popular combination for ages. I even had jalapeño ice cream at a restaurant in Tucson. The sweet flavor of the chocolate was followed by the slightly burning sensation of the jalapeño-infused ice cream. Eating that dessert became an experience. At a photography gallery, I saw a photograph of a little girl sitting next to a full-grown elephant. The photo was so captivating that I couldn’t stop staring at it. What made that ice cream so special to eat, and that photo of the little girl and the elephant so ...

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