CHAPTER 3
The field of strategic illustration, graphic recording, graphic facilitation, and visual facilitation is relatively new. It began in the San Francisco Bay area in the 1970s and quickly migrated to cities like Toledo, Ohio, and Manhattan with different thinking and approaches. A series of artists, business leaders, and entrepreneurs wondered whether there was a better way to get more out of the meetings they led or were a part of. In meetings with customers, their teams, and others, they began to experiment with combining the use of pictures with business processes, such as SWOT (strengths, weaknesses, opportunities, and threats) analysis. ...
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