Day 1

Digital Marketing

Today you will learn:

  • The basics of a digital marketing strategy
  • How to build an audience persona
  • Why you need to engage in search marketing
  • How search engines work
  • The difference between organic vs paid search marketing

So What Is Digital Marketing?

Digital marketing (DM) is selling, promoting and marketing your product or service online. One of our experts, Anthony Quigley, believes that digital marketing is now so fundamental in the marketing mix that people think about naming their company in terms of search expressions.

Digital marketing uses affordable digital channels and online tools, such as social media and email marketing. Most people start with Google when they need to browse, read, research, connect, join ...

Get Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR now with the O’Reilly learning platform.

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