Day 2

Keywords

Today you will learn:

  • How to use keywords effectively
  • Which keywords are primary
  • How to set up a keyword strategy
  • Where to use primary and secondary keywords
  • Why keyword placement is imperative to being found by search engines

What Are Keywords?

Keywords are the most essential ingredients to ensure your site will be visible and indexed on search engines. Using them correctly and effectively will drive potential clients or customers to your site. Without strategic keyword placement, your site will be a mish-mash of gobbledy-gook to the search engines.

Your main objective is to be high up the organic results. When we venture on to On Page Optimisation in Day 3, you will find out why keywords are taking over our lives. More important ...

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