Day 7

Video Marketing

Today you will learn:

  • Why you have to get onto YouTube
  • How to use video marketing to drive traffic
  • How to set up a video channel

Video now has a vital role so that web owners can be seen on every screen at home, at work and on-the-go. Techcrunch recently reported that ‘video’ is driving online growth and that in a few years' time, mobile video viewing is expected to be triple what it is now.

Platforms such as YouTube have given browsers greater access to the use of web video as well as increased marketing penetration for web owners. Video marketing is another essential avenue to increase ‘direct traffic’ to your company's website. You can do this by having highly desirable videos that help grow your video channel's subscribers ...

Get Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.