Day 10

PR

Today you will learn:

  • The best way to manage your online reputation
  • Why you should plan and create a PR strategy
  • The best ways to gain media attention with free exposure
  • How to create a proactive PR campaign
  • What is newsworthy and how to unearth great story angles

I love sharing and swapping ideas to publicise a website. My background lies in PR and Marketing and like thousands, if not millions, of small businesses, Remote Employment and iHubbub had no advertising budget. Instead of sitting back and waiting for the media (and visitors) to just happen upon our site, we reached out to them.

Today, we will go through various aspects of PR, promoting your website and exploring inventive ways to increase your traffic through publicity. ...

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