Day 12

Email Marketing

Today you will learn:

  • The benefits of email marketing
  • How to set up an email template
  • Why great subject lines are vital
  • How to set up an email campaign

Email marketing is probably the most effective digital method of marketing your online business because it is fast, cost-effective, personalised, flexible and, above all, targeted. Essentially, email marketing is a course of action you undertake to deliver your marketing messages about your product or service to a group of people or recipients who have opted into your email mailing list. This is done through electronic mail with a relevant, engaging and timely enewsletter, eshot or emailing campaign.

Why Email Marketing?

As with all your marketing efforts, your email marketing ...

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