Day 12
Email Marketing
Today you will learn:
- The benefits of email marketing
- How to set up an email template
- Why great subject lines are vital
- How to set up an email campaign
Email marketing is probably the most effective digital method of marketing your online business because it is fast, cost-effective, personalised, flexible and, above all, targeted. Essentially, email marketing is a course of action you undertake to deliver your marketing messages about your product or service to a group of people or recipients who have opted into your email mailing list. This is done through electronic mail with a relevant, engaging and timely enewsletter, eshot or emailing campaign.
Why Email Marketing?
As with all your marketing efforts, your email marketing ...
Get Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
